GE

THE CASE STUDY

GE’s revolutionary Digital Twin technology uses artificial intelligence to create virtual clones of machines to predict issues. We needed to make this highly technical program seem relevant and compelling to the average person. We created LifeAfter, a 10-episode podcast that explored the potential consequences of sharing so much of our lives online. The thriller imagined what could happen if that information got into the wrong hands – or rather the hands of a sentient computer program that communicates by editing together the voices of people that have died. When that plot becomes a threat to humanity, GE technology is deployed to help protect our virtual and real world lives.