76 — JOSH PARSCHAUER

WEEKEND WARRIOR WEEKENDS Campaign

Mountain bikers, surfers, snowboarders, and all other adventurists have one thing in common - they need provisions. We aimed to make 76 top of mind for outdoor enthusiasts by creating Weekend Warrior Weekends, the perfect place to gear up (and fuel up) before any big trip.

STOP HONKAHOLISM Campaign

To build awareness for the anti-Honkaholism campaign, we created custom limited-edition 76 Honk Suppressors. Available for free online, these "honking alternatives" were designed to give drivers a less offensive outlet to all their beeping honking. The website had over 40,000 orders in the first 2 days of the campaign launch.